Sports Marketing

The sports industry is a big part of the U.S. economy, and it touches more than just sporting events and retail. Athletes’ stories and social causes have meaning and connection for them and their fans, young athletes have careers to launch and accomplishments to tout, Title IX creates opportunity and complications for schools and universities, and more professional leagues are looking to local governments to fund new and better sports facilities. McFarland is making its mark in this arena with our expertise in marketing and media-relations management, as well as our public affairs and issues and crisis management experience. Our work in the sports-marketing and management industry includes:

Case Studies:

  • Book launches
  • Champion athlete media campaigns
  • Title IX issues and crisis
  • Sports financing