INDUSTRIES – McFarland PR and Public Affairs

Where we’ve been.

McFarland’s staff knows its industries — government, healthcare, transportation, energy and sports marketing. Our experience across these industries has been realized through every branch and strategic function of the public-relations profession. From broad geographical marketing and advertising campaigns, to public affairs and public education, media relations, issue and crisis management to market and public-opinion research. Peruse the links below to learn the gamut of our experience, and then check out our case-studies library for a small sample of where we’ve been and what we can do.

Government

We get government, from the inside out. Our experience in government spans the gamut – from research to policy and regulatory education to geographically broad public-outreach campaigns.

Healthcare

Our staff has worked on the inside of global healthcare, giving us hands-on experience with the day-to-day challenges healthcare faces, as well as the regulatory stringency inherent in the industry.

Transportation

Road, rail and air – we cover them all. From airports and rail roads to tolling and infrastructure, McFarland has worked eye-ball deep in many facets of each of these transportation categories.

Energy

McFarland has worked with energy producers and associations across the gamut of energy issues, from rate cases, to regulatory hearings, to energy-policy education, to blackout activation and environmental impacts.

Sports Marketing

McFarland’s expertise in sport marketing includes helping young athletes to launch careers, veteran athletes to launch books, and schools and communities to talk about Title IX issues.