At McFarland PR & Public Affairs,* we know if you have solid relationships, prosperity and results follow. PR today is about far more than placing a news release. It’s about identifying, building and maintaining win-win relationships with your key stakeholders. It’s about dialogue and action with constituents, customers, legislators, government officials, media, etc. It’s about knowing that communication is the means to the end, but your end game is to invest in the relationship. At McFarland PR & Public Affairs, we deliver that difference.
NEW CASE STUDY: How do you sell state health-insurance to those below the poverty level?
McFarland was selected via a competitive bid process – and from among a dozen local competitors — to implement the public-outreach portion of the program’s launch campaign. We got the ball rolling with good old-fashion research – both secondary and primary – and identified the influential stakeholders who would both be impacted by and could impact the success of the program. More.