At McFarland PR & Public Affairs,* we know if you have solid relationships, prosperity and results follow. PR today is about far more than placing a news release. It’s about identifying, building and maintaining win-win relationships with your key stakeholders. It’s about dialogue and action with constituents, customers, legislators, government officials, media, etc. It’s about knowing that communication is the means to the end, but your end game is to invest in the relationship. At McFarland PR & Public Affairs, we deliver that difference.